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Iranian opposition and blogging-the phenomenon of Citizen journalism in non-free society
Hrdina, Matouš ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
The Master's thesis Iranian opposition and blogging - the phenomenon of Citizen journalism in a non-free society is focused on analysis of blogging as an opposition's communication tool within the nondemocratic regimes, contemporary Iran in particular. The research question is How can be the opposition's communication performed by blogging and what are the limitations and possibilities of such communication. The primary hypothesis is that the blogs are not used for direct manangement of opposition's actions, but rather as an alternative space for free expression. Four opposition's blogs written in english are analysed by means of qualitative analysis. The main criteria for selection of blogs were that the blog should be actualised on regular basis, based in Iran or at least written by a native Iranian, and clearly be in favour of the opposition's ideology. Content published between march 2009 and march 2010 was selected for analysis, for it was the period of disputed presidential election and following citizen's unrest in Iran. The issues of media's effects are not discussed in the thesis. Aside of the analysis, certain theoretical models of communication and their potential use within Iran's blogosphere are discussed. The analysis finally confirms that the bloggers have a potential to become...
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Instagram as a means of spreading trends in gastronomy with a focus
Škoda, Martin ; Zábrodská, Kristina (advisor) ; Köpplová, Barbara (referee)
This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...
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Fashion Community as an example of consumer online journalism
Pavúková, Natália ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on fashion blogs and the perception of bloggers by their readers. The thesis is divided into three parts - theoretical, methodological and analytical. In the first part, I explain the terms that are associated with blogging and therefore journalism, online journalism, blogging, social networks, but also the character of journalist, blogger and the concept of an opinion leader. In the second part, I will present the procedures that I used for date collection, I will also introduce the research objective and describe the research file. In the last part, I describe the research itself, which I translated through a mixed analysis when I used both quantitative and qualitative approaches. Using a questionnaire survey, I perceived the perception of a fashion blogger from the viewpoint of its followers, their identification with the blogger's figure, but I also chose the supplementary question where I studied, whether the readers prefer fashion blogs or magazines and also the reason for their preferences. The results confirm the positive relationships of readers to the blogger, they consider him as an inspirational person who influences fashion trends, but also opinions on current topics. I see the added value of this diploma in revealing what readers think about bloggers and...
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Pšejová, Jitka ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
The main objective of this master thesis is to discuss the phenomenon of fashion blogs and exploring its features and benefits for the Czech discourse about fashion. The evolution of blogging as a technological phenomenon with mass expansion of the internet and its development is mapped by researching respective literature that deals with fashion and its communication in the media, besides that there is also explored the nature of blogs and their place among traditional media such as print, television or radio. The research would not be complete without proper examination of the motivation that leads to the formation of blogs and of course results of such blogging that can be considered successful. Given that the fashion industry is built on communication of trends and subsequent sales of products that can be described as fashionable, the work aims to deal with the transformation in use of media for this purpose. Following that there is then examined the relationship between blogging and journalism, respectively fashion magazines and the nature of advertising, which is inevitably included in the fashion industry. The research part then verifies conclusions made based on theory in practice of the Czech discourse about fashion, which is achieved by analysis of interviews with leading domestic...
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Pšejová, Jitka ; Švelch, Jaroslav (advisor) ; Šmejkalová, Jiřina (referee)
The main objective of the thesis was to explore the phenomenon of fashion blogs. Not in terms of their marketing or journalistic function as it was originally intended, but in a way of an examination of the position of the blog author. We focused on the reasons for the motivation of the authors of the blog leading them to continue their work. The first chapter outlined the process of creation of the blog and the development of the blog in general. Based on research of the literature related to the fashion and media, the development of the fashion blog in the Czech Republic was described. The second chapter studied theoretical preview on blogs, which showed the strong relationship between media and blogging, defined marketing influence in the blogging and described product placement. At the same time we have shown from a theoretical point of view, based on the literature sources, the importance for the authors of the blogs of building social capital by blogging. This fact was analysed in the research part of the thesis when the individual answers of the Czech bloggers were presented. The research part of the thesis compared the theory with the practice based on conclusions of the Czech discourse on fashion. This was achieved by analysing of the interviews with leading domestic bloggers. Using qualitative...
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Ethics problems of civic journalism (definition, case studies)
Firbacherová, Pavla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
The goal of the thesis is to map the citizen journalism of blogs on Czech Internet. It deals with following the codified rules for bloggers of online media Respekt.cz, Aktuálně.cz Idnes.cz, Lidovky.cz and Ihned.cz. It describes the points that are violated most frequently. It presents sample case studies of breaking the ethical codex by the author and analyses it. The definition of the ethical framework and of the citizen journalism with the development of new media and their transformation are crucial for the thesis. New media are put in the historical context, new platforms of the civil journalism used in the Czech Republic are introduced and the potential risks are pointed out. The key part of the thesis compares the codes of conduct mentioned above media. Based on interviews with the administrators, it provides the conception and the characteristics of the researched blogs. The codices are compared with the requirements for professional journalists.
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Iranian opposition and blogging-the phenomenon of Citizen journalism in non-free society
Hrdina, Matouš ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
The Master's thesis Iranian opposition and blogging - the phenomenon of Citizen journalism in a non-free society is focused on analysis of blogging as an opposition's communication tool within the nondemocratic regimes, contemporary Iran in particular. The research question is How can be the opposition's communication performed by blogging and what are the limitations and possibilities of such communication. The primary hypothesis is that the blogs are not used for direct manangement of opposition's actions, but rather as an alternative space for free expression. Four opposition's blogs written in english are analysed by means of qualitative analysis. The main criteria for selection of blogs were that the blog should be actualised on regular basis, based in Iran or at least written by a native Iranian, and clearly be in favour of the opposition's ideology. Content published between march 2009 and march 2010 was selected for analysis, for it was the period of disputed presidential election and following citizen's unrest in Iran. The issues of media's effects are not discussed in the thesis. Aside of the analysis, certain theoretical models of communication and their potential use within Iran's blogosphere are discussed. The analysis finally confirms that the bloggers have a potential to become...
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Blog as a phenomenom of online journalism
Hesounová, Martina ; Huněk, Filip (advisor) ; Křeček, Jan (referee)
This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...
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Fashion blog as a marketing tool
Tothová, Patrícia ; Průša, Přemysl (advisor) ; Matejičková, Martina (referee)
Bachelor thesis is focused on exploring promotion of brands and companies on specific Czech fashion blogs. At the same time investigates the reaction of readers and awareness on the promotion of blogs and its actual impact on these readers. The theoretical part contains information about marketing, communication process, forms of communication, communication and communication mix on the internet. Further information in this section is about social networks and their use in business, the characteristics of a blog, the blog history, whether abroad or in the Czech Republic. The practical part presents the analysis of co-operation brands with specific Czech fashion bloggers and results of a questionnaire survey among the readers.
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